Women are emerging as a major force in China's tourism consumption market, and they pursue a quality tourism experience, according to a Chinese online leisure travel company.
Women have a stronger desire for travel and tourism consumption than men, and have more purchasing power, said a report on women's tourism consumption in 2022 recently released by Chinese online travel agency Tuniu. The report showed that the per capita amount of money women spent on tourism products was 40 percent higher than men's.
A tourist takes photos of cherry blossoms at a hostel in Qianyuan Village of Sandu Township, Jiande, east China's Zhejiang Province, Feb. 28, 2023. [Xinhua/Xu Yu] |
Women born after 1980 and 1990 made up 73 percent of total women users who traveled in 2022. Enjoying a relatively high income and being financially independent, most women in this age group were more willing to travel. Women users from cities like Shanghai, Beijing, Guangzhou, Nanjing, Hangzhou, Tianjin, Shenzhen, Wuhan, Hefei, and Chengdu had a stronger desire to travel.
As women pay more attention to the quality of life, they have a higher demand for the quality of tourism and the diversity of tourism products.
The report indicated that 29 percent of women travelers chose package tours while women born after 1990 and 2000 preferred independent tours and self-driving tours. In terms of accommodations, women tourists favored star-rated hotels, boutique hotels, stylish B&Bs, and hotels in theme parks.
Camping, hiking, rock climbing, skydiving, skiing, diving, and surfing were added to women travelers' wish lists, according to the report. Fifty-eight percent of women tourists chose short-distance trips in 2022, with cities including Beijing, Guangzhou, Shanghai, and Hangzhou being the top destinations for them.
The report also found that 28 percent of women tourists traveled with their children. Educational tourism products such as summer camps, winter camps and science-themed tourism have become popular among mothers.
(Source: People's Daily Online)
32.3KPlease understand that womenofchina.cn,a non-profit, information-communication website, cannot reach every writer before using articles and images. For copyright issues, please contact us by emailing: [email protected]. The articles published and opinions expressed on this website represent the opinions of writers and are not necessarily shared by womenofchina.cn.
OpenAI pauses ChatGPT voice after Scarlett Johansson comparisons
China sanctions 2 US defense companies and says they support arms sales to Taiwan
Will Stonehenge lose its Unesco World Heritage status?
VOX POPULI: The special charm of Gaudi’s unfinished work: Sagrada Familia
Compromised stopbanks pose ongoing risk for Spring Creek residents
VOX POPULI: Time to end the excessive pursuit of convenience with deliveries
Two arrested in relation to gun attack on rugby players' team van
Minnesota Uber and Lyft driver pay package beats deadline to win approval in Legislature
Ricky Stenhouse punching Kyle Busch could lead to suspension
Splore festival to take 2025 off after posting loss